«Press releases»

(please note: most of our press releases are only published in German. -> German press section)

 

We are pleased to keep you informed about the sponsorship commitments of our clients and any developments at ISA.

 

Current press release:

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press releases 2013

 

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Actavis Extends International Sports Sponsorship through Partnership with EHF EUROs 2014

 

Zug/Buchs – The men’s EHF European Championship in Handball will be held in Denmark from January 12 to January 26 next year, with the women’s tournament taking place in Hungary and Croatia from December 7 to December 21, 2014. Actavis, the global specialty pharma company, is now an official sponsor of both events. This extends Actavis’ sponsorship activities in international sport.

 

The men’s and women’s EHF EUROs are among the highlights of the European sporting calendar next year. At the beginning of the year, the best men’s national teams will line up in Denmark, where the defending champions are also the host nation. The country is already eager with anticipation. Toward the end of the year, the women will battle it out in Hungary and Croatia as Montenegro looks to defend its title. Actavis is an official sponsor of both of these attractive tournaments and will use them to promote its international brand communication.

 

“Our partnership with handball complements perfectly our commitment to international ice hockey as we will cover our European key markets and will show our brand in another attractive and international sport event. We are looking forward to both events,” says Lars Ramneborn, Senior Vice President Pharma Division International. Actavis is currently a premium partner of the European Trophy, including the Red Bulls Salute European Trophy Finals, and the IIHF Ice Hockey World Championship. In addition, Actavis was present as a gold partner at the recent 2013 Barclays ATP World Tour Finals. Both the men’s and the women’s tournaments will decide who is the best team in Europe – and all the teams taking part will be giving their best.

 

Jean Brihault, President of the European Handball Federation, commented: “We are expecting huge worldwide interest in the upcoming Men’s and Women’s EHF EURO 2014 events both live in the arenas and worldwide via extensive television coverage. This offers a global company such as Actavis an excellent opportunity both for brand exposure and sponsorship activation, and we are extremely pleased that they have chosen to partner handball and the EHF EURO events.

 

ISA International Sports Agency AG, which has already supported Actavis’ past and present sponsorship partnerships, is responsible for the organization and implementation of this commitment. “We consider ourselves fortunate to have been able to involve a now established sports partner in the EHF EURO tournaments and to support Actavis’ commitment in every respect,” says Christoph Schredt, CEO of ISA. (End)

 

Actavis in brief:

Actavis plc (NYSE: ACT) is a global, integrated specialty pharmaceutical company focused on developing, manufacturing, and distributing generic, brand, and biosimilar products. Actavis has global headquarters in Dublin, Ireland, and administrative headquarters in Parsippany, New Jersey, USA. Operating as Actavis Pharma, Actavis markets generic, branded generic, legacy-brand, and over-the-counter (OTC) products in more than 60 countries. Actavis Specialty Brands is Actavis’ global branded specialty pharmaceutical business focused principally in the women’s health, urology, gastroenterology, and dermatology therapeutic categories. Actavis Specialty Brands also has a portfolio of five biosimilar products under development in the areas of women’s health and oncology. Actavis Global Operations has more than 30 manufacturing and distribution facilities around the world.

 

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Actavis continues to back ice hockey

 

Buchs – Specialty pharmaceutical company Actavis is to be the official central sponsor for the European Trophy 2013. This will be the fourth year of the popular European ice hockey club competition. This new sponsorship builds on Actavis’ successful involvement with the IIHF Ice Hockey World Championship 2013.

 

Following on from the international success of its début as official sponsor of the IIHF Ice Hockey World Championship, Actavis, the world’s third largest generics producer, is continuing its association with ice hockey by becoming the official central sponsor of the most important club competition in Europe.

 

The group stage consists of 128 games, in which the best 32 teams from seven European countries will battle it out in 4 divisions for a place in the final tournament. Exciting games are guaranteed, since only the 6 best teams qualify for the European Trophy final, the Red Bulls Salute, in the Berlin O2 World from 19 – 22 December 2013.

 

And also on the ice for every game: the newly launched brand identity of Actavis, successfully presented for the first time at the IIHF Ice Hockey World Championship 2013. In addition to the Actavis signs on the boards at all games, every player will wear the new Actavis logo, prominently displayed on their jerseys. The European Trophy 2013 starts on 6 August.

 

“As with the IIHF Ice Hockey World Championship, we are attracted by the international character of the European Trophy. This will enable our new Actavis brand identity to reach our target markets via the leading platform in European club ice hockey,” says Lars Ramneborn, SVP Actavis Europe.

 

Bo Lennartsson, Tournament Director of the European Trophy, added: “Actavis’ involvement as central sponsor illustrates the growing attraction of our competition, even for global sponsors. Leading clubs from seven big ice hockey nations are taking part in the European Trophy – the company will therefore benefit greatly from the increasing popularity and media attention. Last year the Red Bulls Salute was broadcast to more than 30 countries.”

 

Also on the puck is the Swiss sports marketing agency ISA International Sports Agency AG. CEO Christoph Schredt is glad that the successful collaboration with ice hockey is to continue: “There is great potential in an international format of club ice hockey. We are even more thrilled about the involvement of our long-standing customer Actavis.”

 

Actavis’ products are now produced and marketed by more than 17,000 employees in 60 subsidiaries worldwide, under the leadership of the global headquarters in Parsippany (New Jersey/USA) and the international headquarters in Zug/Switzerland.

 

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Actavis: Globally effective sponsorship of Ice Hockey

 

Zug / Buchs – Actavis, the world’s third biggest producer of generics, takes to the ice together with ISA International Sports Agency AG: Actavis is to be one of the Official Sponsors of the IIHF Ice Hockey World Championship in Sweden and Finland in 2013 and in Belarus in 2014.

 

Between 3 and 19 May 2013, the world’s 16 best ice hockey teams will be chasing a small black “puck” on the ice in Stockholm (Sweden) and Helsinki (Finland) at this year’s IIHF Ice Hockey World Championship – and will reach a cumulative audience of over 750 million in more than 100 countries. Coverage is submitted by more than 70 broadcast partners.

 

Following last year’s tournament, the 2013 IIHF Ice Hockey World Championship is again taking place in the two Nordic countries. The generics company Actavis will have brand appearance on the ice rink during all 64 games. The event will be used to advertise the newly introduced brand identity following the combination with the US pharmaceutical company Watson. The sponsorship will be continued at the 2014 IIHF Ice Hockey World Championship in Minsk in Belarus (9 to 25 May 2014).

 

“The rise in viewing figures and transmission time have convinced us that the IIHF Ice Hockey World Championship is an effective way of presenting our new brand identity to a large public with an excellent price-performance ratio and in a way that focuses on our target markets,” emphasises Lars Ramneborn, Senior Vice President Europe of Actavis.Actavis’ ice hockey sponsorship is being managed and realised by the Switzerland-based sports marketing agency ISA International Sports Agency AG. CEO Christoph Schredt is delighted about the project and the continuation of ISA’s successful cooperation with Actavis: “This package is an excellent opportunity for Actavis to reach a large number of contacts. We are delighted to be managing this sponsorship for our client Actavis, and to be providing a strong brand presence for the company.”

 

With its sponsorship of international ice hockey, Actavis is underlining its own claim to be regarded as a dynamic global player. Actavis manufactures and markets generic, branded generic, legacy brands and Over-the-Counter (OTC) products in more than 60 countries.

 

 

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press releases 2012

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Eni becomes Title Sponsor and Official Supplier of the FIM Superbike World Championship

 

Eni, the multi-national integrated energy company becomes Title Sponsor as well as Official Supplier of the FIM Superbike World Championship. This was announced by eni and Infront Motor Sports today at a press conference in Imola. The first SBK round in Europe marks the start of this partnership, which complements eni’s previous role of technical partner alongside teams, riders and manufacturers. As a consultant to eni, the ISA International Sports Agency brokered the agreement with Infront Sports & Media, the parent company of WorldSBK promoter Infront Motor Sports.

 

 Stephan Herth, Executive Director Summer Sports at Infront Sports & Media, said: ‘With eni, the FIM Superbike World Championship has won a leading international brand for its Title Sponsor role. This partnership will benefit both partners and further escalate the profile of the series, particularly as eni – as one of the biggest energy brands worldwide – is in a prime position to globally implement its sponsorship involvement.’

 

Paolo Flammini, CEO of Infront Motor Sports, declared: ‘We are particularly proud to welcome eni amongst the sponsors of the FIM Superbike World Championship in the role of Title Sponsor. I believe it is very important to underline that the collaboration between eni and Infront Motor Sports will not only be developed in Marketing aspects of the partnership, but also through the implementation of technological collaboration. Eni in fact will become the Fuel and Lubricant Supplier of Superbike, Supersport and the Superstock classes. This role will enable eni, as well as manufacturers and teams taking part in World Superbike and the other support categories, to make use of important opportunities for technological and commercial development.’

 

Thanks to its new status as Title Sponsor of the eni FIM Superbike World Championship, eni will be in the advantageous position to test its products in an authentic environment and exchange its experience with manufacturers present on the motorcycle market in a technological challenge of the highest level.

 

 Operating in 79 countries around the world, the eni brand is well positioned to maximise on its Title Sponsorship on a global level. Superbike, as the leading international production-based motorcycle series, is like no other in terms of exciting, unpredictable racing and accessibility. Eni will take advantage of this opportunity to connect with consumers and fans in an emotional ambiance and activate its Title Sponsorship all round – onsite at the circuits, in petrol stations or via various online channels.

 

Eni will follow World Superbike and other racing competitions on eniwebracing.com, the new site dedicated to bike racing enthusiasts throughout the world.

 

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press releases 2008

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Würth intensifies international soccer sponsoring

 

Künzelsau/Buchs. After the qualifying round for the EURO 2008, the European soccer championship, the Würth Group will now also accompany the qualifying round of the 53 European national teams and the Chinese team for the FIFA World Cup 2010.

 

The world market leader in the trade with assembly material and fasteners will be present in football stadiums at 187 matches in the form of touchline advertising. With this contract, Würth intensifies its international communication strategy on the level of soccer sponsoring, thus heading out to South Africa. The history of sports sponsoring at Würth already spans a period of 30 years. The company started sponsoring European soccer at the beginning of the 1990s. On the national level, Würth is the partner of five German soccer league clubs: FC Bayern München, 1. FC Köln, Hamburger SV, VfB Stuttgart and Hertha BSC. On top of this, Würth is represented with touchline advertising in the sports stadiums of Karlsruher SC, VfL Bochum, Energie Cottbus, VfB Stuttgart and SV Werder Bremen. Würth enhanced its soccer-related profile with a touchline presence during 145 qualifying matches for the European Soccer Championship 2008. Identification with this sport is being driven forward with the sponsoring commitment for 187 qualifying matches for the 2010 soccer world cup in South Africa. The Künzelsau-based globally operating Würth Group concluded the contract with ISA International Sports Agency AG located in eastern Switzerland. Said contract guarantees a telegenic appearance of Würth during the respective qualifying matches on rotating perimeters or, as an alternative, on video and static perimeters.

 

“The new commitment is meant to make Würth well-known, to improve our image as well as to establish our brand”, says Dieter Münch, marketing and advertising manager at Würth. Both the company and soccer are known for characteristics such as team spirit, performance, perseverance and willingness to give one’s best. “This sport fits in very well with Würth and is an integral element of our sponsoring strategy that also covers motor and winter sports.” The Würth Group is represented in 86 countries worldwide. “With this international package, Würth is visible for its target groups in the international market”, says Christoph Schredt, CEO of the International Sports Agency AG that Würth succeeded in winning for this cooperation. Münch informs: “The partnership with ISA has paid off. With this agency we already concluded and implemented the sponsoring package for the qualifying rounds for the European Soccer Championship. We are looking forward to excellent cooperation also in the future.”

 

Brief portrait of the Würth Group: The core business of the Würth Group consists in the worldwide trade with fixing and assembly material such as screws, screw accessories, dowels, chemical-technical products, furniture and construction fittings, tools, machines, storage and retrieval systems. Meanwhile, the Würth Group is represented with over 420 companies in 86 countries of the world. All over the world more than 3 million customers trust in the products and the service of Würth. Competence, quality and customer proximity constitute the basis of Würth’s business activities. Brief portrait of ISA International Sports Agency AG: ISA International Sports Agency AG is one of the leading agencies on sports marketing and is based in Switzerland. ISA is the marketing partner of both the Swiss Football League and Art on Ice, organizes matches of the national team of the Swiss Ice Hockey Association for its sponsors and carries numerous national and international customers in its portfolio. Project organization, consulting and research constitute the priorities of ISA’s work whose central aspect is the philosophy of integrated communication.

 

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press releases 2006

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Würth Expands Soccer Sponsoring

 

Künzelsau-Gaisbach / Buchs – For 15 months, the Würth Group will be present at the qualifying round for the European Soccer Championships. Advertising for the world market leader in the trade with fixing and assembly materials will be shown on stadium boards at 134 matches from mid-August on. With that, Würth expands the international communication strategy in the field of soccer sponsoring at European level.

 

Relations between soccer and Würth are nothing new. The company has been investing in sport sponsoring for 30 years already and at the beginning of the 1990s Würth went into European soccer. During the last years, Würth’s involvement was founded on the partnership with Franz Beckenbauer and on sponsorships at various clubs. On the occasion of the 30th anniversary the globe-spanning corporation from Künzelsau develops the sport as an international communication platform. By concluding an agreement with the ISA International Sports Agency AG (based in east Switzerland) Würth guarantees that there is effective publicity for the company during the qualifying round for the Euro 2008. At 134 matches in total Würth will be seen on 4 static advertising boards (an alternative would be swiveling or video boards).

 

“Sport sponsoring has played an important role at our company for a long time. The new commitment is meant to make Würth well-known, to improve our image as well as to establish our brand”, says Dieter Münch, marketing and advertising manager at Würth. Both the company and soccer are known for characteristics such as team spirit, performance, perseverance and willingness to give one’s best. “This sport suits us very well and complements our commitment for motor and winter sports.”

 

The Würth Group is represented in 82 countries worldwide. With this new international sponsoring Würth purposefully expands communication within individual markets”, emphasizes Christopher Schredt, CEO of ISA International Sports Agency AG. ISA was able to win Würth over to this commitment and will take care of the implementation of the project. We trust